- M&S sales data reveals the most popular women’s jean styles and colours
- Fashion expert Lisa Illis predicts wide leg and flared jeans to be big this season
It’s easy to update your look with a variety of different jeans styles – but, which styles were most popular in previous years, and which are set to make a comeback in 2023?
M&S sales data revealed the most popular jeans in 2022 as the below:
- Jeggings
- Straight
- Skinny
- Slim
- Bootcut
- Mom
- Wide
- Boyfriend
- Crop
- Relaxed slim
Lisa Illis, Head of Womenswear Design at M&S has provided her insight on styles and shades of denim set to make a comeback in 2023 and how to ensure your favourite wardrobe staples are bang on trend.
She says: “While wide leg jeans have been less popular in previous years, get ready to embrace this style in 2023.
“Flares have a moment every few years, and we’re about to see this again too. Look out for styles with a front crease which are now starting to come through. For a casual, everyday look, pair with a half tucked top and biker jacket.
“Authentic straight leg jeans will continue to be key, and the mom jean or ripped mom jeans continue to be a wardrobe essential.”
Classic shapes still remain a firm favourite with the skinny jean continuing to be a popular option – M&S reported the style still sits comfortably as the third most popular overall for M&S shoppers in 2021 and 2022.
Lisa continues: “The skinny jean is so versatile, and the current trend for roomier tops means they look more flattering when styled this way. The skinny is also available in leather look or glitter embellishment for example, creating a more contemporary take on the classic jean shape.”
And, it isn’t just styles of jeans that are important, colours and new washes are a big consideration too.
This year, Lisa advises dark washes for a more formal look, and bleach wash for summer. For anyone daring the double denim look, she advises wearing blue with other shades of blue denim and it’s a similar story for blacks and creams.
M&S reported its best-selling jean colours last year, with black taking the top spot.
The most popular jean colours in 2022 included:
- Black
- Medium indigo
- Indigo mix
- Black mix
- Dark indigo
Source My Celebrity Life.