His company concentrates on healthy vitamins and supplements.
Munaf previously featured on season 15 of Dragons’ Den, where he pitched his smoothie firm DATE Smoothie and sought to secure a £50,000 investment for a 10% interest.
Touker Suleyman, on the other hand, advised him that he ‘wasn’t a businessman,’ while Peter Jones indicated that he would ‘rather’ Munaf focus on saving lives as a doctor than exploring commercial enterprises.
Announcing her ties to the brand on Instagram last year, she wrote: ‘Am absolutely thrilled and honoured to have been asked by Marielle to do a collaboration collection with @wyselondon. It feels like a joyous celebration of our friendship and shared belief in wearing clothes that are stylish, expressive and fun.’
‘I always feel at my best when I wear Wyse, both for work and in everyday life, and I so hope that anyone who wears anything from the collection feels the same too,’ she concluded.
In the accompanying photo, she wore a pink suit which cost £285.
Over the course of her 20 years on the BBC series, which ended its 27th season on Monday with a love moment between Dr Nikki and Jack Hodgson (David Caves), she has worn several pieces from the company.
In one recent show, she wore a flowery shirt that retailed for £140 before going on sale for £84.
BBC guidelines state that ‘no on-air talent should promote products, goods, services or clothing they use’.
A spokesperson for the series said: ‘A range of brands are worn across the series, none of which are named or given undue prominence. Clothing is sourced by the costume department and paid for in full.’
A spokesman for Emilia, who is the cousin of Laurence Fox, added to the Mail Online there was no financial benefit from the collaboration and no sponsorship deal.
BBC was also criticised after AJ Odudu discussed her choice of phone on Michael McIntyre’s Big Show.
‘It’s a Google Pixel because a few years ago I [switched] because with iPhones every time I dropped them, the screen would smash,’ the Big Brother host shared after Michael shared his surprise she doesn’t have an iPhone.
She added: ‘Five times in one week I dropped my phone and smashed it. It was five consecutive days and I thought, “I can’t have this. I need a sturdier screen”.’
AJ previously starred in adverts for the Pixel, and some viewers pointed out they believed her comments were promoting the product and therefore in breach of the national broadcasters’ rules.
In a statement a BBC spokesperson said: ‘Ahead of the broadcast of the programme, it was confirmed to the BBC that AJ Odudu was no longer under contract to promote any smartphone-related organisations.’
Source My Celebrity Life.