Viewers were baffled by an overpriced cheese toastie on the first episode of Gordon Ramsay’s Future Food Stars.
The Apprentice-style competition sees 12 food and drink entrepreneurs battle it out over challenges to win Chef Ramsay’s £150,000 investment.
In the first episode which aired on Thursday, the contestants took part in a street food challenge, where they worked to attract customers to their menus and stalls and make the most profit from sales of their dishes.
One team, naming their stall The Toast of the Town, went for the traditional comfort food of toasties.
Yet viewers were shocked at the pricing of the household dish, with many commenting that £8 was far too overpriced.
As Gordon advised the contestants after they revealed the price: ‘We’re going to have an outcry, and we’ll all be banned from Cornwall if we charge £8 for that.’