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Dragons’ Den has left viewers in tears after seeing all five investors come together to support a business.
Joanna Proud asked the Dragons – Peter Jones, Steven Bartlett, Deborah Meaden, Sara Davies, and Touker Suleyman – for a £20,000 investment in this week’s episode.
She presented her Mood Bears collection, explaining that she came up with the idea for the product in 2019 while battling with her mental health.
‘At 2am, I drew Happy Bear and decided to have it made,’ she explained.
‘When it came, my husband said, “My goodness, that’s the first time I’ve seen you smile in such a long time”. I thought, “Wow, that could help so many other people”.’
Each of the eight bears represents a different emotion: Happy Bear, Sad Bear, Silly Bear, Calm Bear, Nervous Bear, Angry Bear, Love Bear, and Hope Bear.
They also include a poem that encourages people to acknowledge and then express how they are feeling.
Jo’s business has grossed £275,000 in two years after selling nearly 12,000 bears.
She also recently released a Mood Bear book in which she claimed that people “need a smile from time to time,” and that her bears were popular with both adults and children.
Seeking funding for a 10% stake in her company, Peter praised Joanna on her achievements to date, but then offered that all of the Dragons pool their resources and contribute £4,000 each.
‘This could be something very special and I love the messaging here,’ he said.
‘The power of the people and the Dragons could send this message and have real consequential and powerful impact.’
All leaped at the opportunity to invest, which Joanna couldn’t pass up.
‘Oh, Happy, we’ve done it,’ she murmured as she walked out of the den, clutching Happy Bear securely. ‘We’re going to make people smile, Happy.’
People watching at home were visibly moved by the bears, with some bursting into tears during the part.
‘Wow. I’m in tears All 5 dragons. What a way to end the season,’ one person wrote.
Another added: ‘Dragons’ Den just reduced me to tears.’
One mother also stated that she bought her kid a Happy Bear two years ago and posted a photo of her autistic son, who has struggled with speech and language, smiling while snuggling his fuzzy buddy.
This season of the show has had several touching and spectacular events, like a teenager securing an investment.
Shay Sharma, 15, made history last month when he became the youngest entrepreneur to receive funding from Peter Jones.
He was able to acquire the funding by pitching a football board game that he had already sold 65,000 copies of.
Dragons’ Den is streaming on BBC iPlayer.
Source My Celebrity Life.