The tournament purportedly bans BBC and ITV talent.
This Morning’s contracts reportedly allow executives to approve performers’ TV appearances on competing stations.
According to documents, ITV ‘would say no’ to talent joining Strictly ‘but are likely to support an artiste starring on I’m A Celebrity.’
‘All television appearances will also be subject to consideration of ITV’s commercial interests, especially whether the show might compete against ITV’s programmes, impact on ITV’s ratings and therefore damage ITV’s commercial interests,’ the clause reads in paperwork obtained by The Sun.
It continues: ‘As a general rule, we will support shows on ITV and productions from ITV Studios.
‘For example, we’d say no to an artiste appearing on Strictly but are likely to support an artiste appearing on I’m A Celebrity.’
The BBC has a similar rule for I’m A Celebrity stars, according to the newspaper.Get Me Out!.
A source told the outlet: ‘Loyalty in TV doesn’t exist in quite the same way it used to and the golden handcuff contracts of old are few and far between.
‘Reality shows are really the last battleground and channels obviously want to try to retain their viewers’ favourites for their own programme.’
Strictly Come Dancing and I’m A Celeb are apparently anxious to have Josie Gibson, 38, for this year’s lineups.
The This Morning host was reportedly offered a six-figure payment to leave the BBC morning programme for ITV, leaving her with a ‘huge dilemma.’
‘She knows both shows are hugely popular with the public and have the potential to boost anyone’s career who appears on them,’ a source told The Sun.
Source My Celebrity Life.
