It’s a well-known fact in business that consumers tend to trust recommendations from family and friends above all else. This means that more than ever, it’s important to gain trusted recommendations from reputation alone, rather than just relying on paid endorsements.
Whatever your business discipline, from fashion to beauty, to travel and recruitment, here are five fool-proof ways to get your company to make a splash.
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Engage with your local community
It’s the number one rule in customer service – treat the customer with the utmost respect and care. This extends to the community too. Investing in local projects will put your company in the public eye and may create future long-standing partnerships.
You can also use community pages such as Nextdoor to discuss your activities, and you may also find that you receive some feedback as a result.
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Free Samples are Your Golden Ticket
Giving away samples of your goods is sure to bring in the publicity. Whatever format they come in, everyone loves a free sample.
In giving away free samples, you are essentially providing customers with what they feel is a free experience.
You can also leave the customer exposed to your product and hooked in, leaving them coming back for more. The more value the customer feels they are getting, the more likely they are to come back and invest their money in your product.
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Invest in Your Website
The online world is now at the centre of marketing more than ever before. As of 2022, 58% of website traffic is through a mobile device rather than a desktop computer, compared to just 10% in 2012.
This means that customers can have your website at their fingertips within seconds from a smartphone, and that becomes difficult if it’s a hard one to find.
Digital marketing agencies such as Maratopia are optimised to look at various ways to market your business using SEO (Search Engine Optimisation). This involves using keywords and link placement to get your website to the top of search engine result pages where customers can find it.
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Embrace Social Media
Make the most of what different channels have to offer, and their different audiences. You wouldn’t market on TikTok the same way you would on Twitter, for instance.
Invest in making your posts look sensational with software tools such as Canva, that can edit your photos to look professional, and can create logos and emblems for your business.
You can also create giveaway posts to encourage likes, shares and follows, therefore generating free advertising for your business.
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Consistency is Key
Just like social media algorithms, consistency is the key to maintaining interest in your brand.
Keep talking to customers, giving away free samples, posting regularly on social media, and most of all, keep investing in your online presence. It may be a slow process, but the customers will keep coming as long as you keep investing.
What tips and tricks do you have for publicising a small business? Leave your answer in the comments below!