Viewers of This Morning were astonished and upset after witnessing pet canines altered with multi-colored makeovers.
On Monday’s episode, a trio of poodles paraded down a grassy runway as Creative Dog Grooming’s Vikki Pearman and Holly Bridden appeared to show off their work.
‘It’s the latest trend taking the dog world by storm as pet owners turn their beloved poodles into beautiful works of art,’ host Holly Willoughby explained.
She added: ‘I can almost hear people screaming at their TVs because there will be those that will see those pictures and go, “This isn’t right, this is cruel.” ‘
‘I can already hear people shouting at their TVs,’ she continued, referring to individuals who would view the images and think, “This isn’t right, this is cruel.”
Pearman and Bridden, who define their job as “anything that is not the breed profile standard groom,” believe they care intensely for their pets and want them to be happy.
You don’t do that with your dogs because they don’t enjoy it.’
Asked how long the dye jobs last, they said: ‘Till we shave it off. We usually do, for the year, the same design and just improve each competition. Then it’s a sad day when it all comes off.’
When Alison Hammond inquired about what happens if they make a mistake, they chuckled and said, “You just kind of wing it.”
Despite the pooches appearing to be in high spirits and the couple insisting that they love the procedure, the clip enraged many viewers.
‘No just no,’ wrote one viewer, while another ranted: ‘What the f**k have they done with that poor dog? And how does she know the dog likes it?’
A third person branded the whole thing a ‘f**king disgrace’, and a fourth added: ‘I’m sorry, but there is no need for this.’
‘I can safety say I would not be letting these two within a mile of my dogs #ThisMorning,’ wrote yet another viewer, with a different Twitter user saying: ‘Nope dogs hair shouldn’t be dyed, should left as it is! Don’t care if it’s “safe”‘.
Others branded it a ‘totally horrific segment’, with a different person adding: ‘Poor bloody dogs. Why the hell would you do that,’ and yet another writing: ‘Omg these poor dogs look ridiculous on #ThisMorning. Leave them with their natural colour.’
This Morning airs weekdays at 10am on ITV.
Source My Celebrity Life.