Richard Madeley didn’t hold back when ripping apart Prince Harry’s acting skills in the new advert for his travel firm Travalyst, dubbing it ‘dreadful’.
In the comedy skit, which was released to promote a project to assess travellers on how sustainable they are when they’re on holiday, the Duke of Sussex was filmed going for a run while wearing a ‘Girl Dad’ T-shirt, before being ambushed by ‘rating’ agents.
While he was boosting an important message, appearing alongside actors Rhys Darby, Dave Fane and Rena Owen in the clip, his acting skills became a source of mockery on Tuesday’s Good Morning Britain.
As presenters Richard and Susanna Reid showed a snippet of the ad on the ITV programme, Richard said: ‘This Prince Harry video. Shall we see a bit more? This is not going to get him a Bafta.’
After watching the footage, he remarked: ‘I think this headline sums it up: “The Oscar for more toe-curling acting goes to Prince Hammy.” It is dreadful, isn’t it? How did they even let that out?!’
However, Susanna jumped to the duke’s defence, emphasising that not only was he spreading an essential message, but he also conveyed it clearly.
‘He’s promoting something which is green and eco-conscious and really important, which is how it’s not just promoting travel companies and what they’re doing to save the environment,’ she stated.
‘It’s all about rating travellers and as you heard from that, it got the point across! I understand exactly what he’s saying. The number of towels you use, whether you leave the tap running…’
According to Travalyst’s website, the ‘paternship’ is ‘led’ by Harry and incorporates Booking.com, Expedia Group, Google, Skyscanner, Trip.com Group, Tripadvisor and Visa.
The non-profit ‘promotes the systemic changes needed in order for sustainable travel to be taken out of the niche, and into the mainstream’.
People in New Zealand have now been granted access to a rating tool on the Travalyst website as part of the pilot initiative, which encourages travellers to consider sustainable options while planning their next trips away.
Prince Harry is due to speak on the TV programme Ta Ao with Moana, with host and presenter Moana Maniapoto, with the interview airing this morning UK time.
Good Morning Britain airs weekdays from 6am on ITV.