ITVX responded perfectly to a subscriber’s complaint regarding a certain sort of advertisement.
The user, identified as Danny Baker, turned to Twitter to inform the streaming site that he has been receiving an uncomfortable number of Viagra advertisements while watching the Women’s World Cup broadcast.
Yes, as in the treatment for erectile dysfunction.
He wrote to ITVX: ‘Why all the Viagra adverts? Sat here with the family!’
‘Know your audience’, he told them.
ITVX replied flawlessly to a subscriber’s complaint against a specific type of advertisement.
The customer, named as Danny Baker, took to Twitter to complain to the streaming service about seeing an unsettling quantity of Viagra commercials while watching the Women’s World Cup coverage.
Yes, as in erectile dysfunction treatment.
In the ultimate burn, ITVX’s official Twitter page – boasting over 760,000 followers – wrote back: ‘…we have targeted advertising Danny’.
Give the person in charge of the account a raise.
Danny, predictably, did not respond via Twitter.
The remainder of ITV’s fans, on the other hand, were loving it, writing sobbing emoji and laughing gifs beneath.
For those who are curious, targeted advertising is a type of advertising, especially internet advertising, that is directed towards an audience with specific characteristics depending on the product or person being promoted.
In summary, if Danny is seeing Viagra advertisements, it’s most likely because that’s what he’s interested in.
…we have targeted advertising Danny https://t.co/s6tyQjYMvT
— ITVX (@ITVX) August 13, 2023
Meanwhile, ITV continues to bring football fans up to date as the Women’s World Cup approaches.
England had a fantastic weekend, coming from behind to beat Colombia 2-1 in Sydney on Saturday (August 12), with goals from Leicy Santos and Alessia Russo.
The Lionesses will play co-hosts Australia next on Wednesday (August 16) at 11:00am BST, with the game being broadcast live on television.
This will be the Lionesses’ third World Cup semi-final, having lost to the United States in 2019 and Japan in 2015, so let’s hope it’s third time lucky…
Source My Celebrity Life.