The joy of savoring a chilled beverage while listening to your most-liked band on a warm day is unparalleled. However, stadium and festival prices for the same often touch the sky.
Audience members who attended Blur’s performance at Wembley noted that the pricing for even the most inexpensive option, beer pints, were a staggering £8.
At a time when the cost of living crisis has skyrocketed everything, concert-goers are increasingly challenging the Wembley administrators about the costs.
At the Blur concert, visitors could walk to the bar during the two-hour session of the band and buy a pint of Budweiser for a hefty £7.85, or a Magners Cider for £7.75.
It’s not going unnoticed that the cost of drinks at gigs has been going through the roof, with Glastonbury’s pricing getting lambasted online by irate concert-goers.
It creates a sticky situation as attendees are prohibited from carrying their drinks to the venue, forcing them to ring up bills they might not afford at present.
Most venues, including Wembley, prohibit patrons from bringing their food, drinks or alcohol, even if it’s a sealed bottle of water or soft drink.
Wembley mentions, ‘clear empty plastic bottles 500ml or less’ are allowed, making it possible for fans to refill water from taps around the stadium.
If you forget your water bottle, don’t fret. Wembley will sell you 500ml of water for a staggering £3.20.
Drinks inside arenas have always been costly, but these prices are roughly double than what you’d pay outside.
As expected, other beverages were priced just as exorbitantly with a glass of wine close to £10, a 330ml can of Jack Daniels at £8 and a 250ml of Captain Morgan going for £7.50.
It’s not just Blur’s fans witnessing these prices, many are expressing their frustration on Twitter at the event organisers.
‘Is Wembley stadium okay with having these as the only drinks at the bar? Vodka and coke 🤢🤢 £7.50 for a £1.50 can,’ vented one individual.
On June 17, a fan tweeted: ‘Looking forward to the Pet Shop Boys concert tonight at the Wembley Arena … which is exciting!
‘What’s not exciting are the drink prices. £7.15 for a 330ml can of Heineken , £16.25 for a double Gordon’s gin & mixer.
‘I don’t usually attend many gigs but this feels like daylight robbery.’
Another remarked: ‘I was at Wembley Arena on Saturday and I swear it was more expensive there! Drinks are shockingly overpriced at these places.’