X MUSE is more than a superb vodka, it is a different kind of brand for a changed world. X MUSE was created against a backdrop of disruption and uncertainty. The speed of globalization and technological advance has shifted paradigms and unfixed certainties. But we believe that you should embrace change with energy and curiosity and engage with new possibilities. Out of this upheaval, opportunities to create something better and brighter emerge.
We believe that a fundamental reboot of our value system is now essential, and that there is a duty to develop projects that celebrate higher values, inspire new ambitions. We look at spirits as cultural products deeply rooted in human nature. X MUSE is informed by that history and our deep understanding of the meaning that spirits and distilling carry. We want to tell a new story, shape a spirit, an elixir, that is closer to nature, to other human and non-human beings, and, importantly, to ourselves.
X MUSE vodka is conceived like no other and made like no other. It is rooted in ancient traditions and wisdom, established and esoteric, in arts almost lost, but is also unapologetically modern in its rejection of dogma and embracing change, multiplicity, human creativity and potential. We, its makers, trust in technology and magic, if magic is the unknown or unproven. We have experimented and re-engineered and pushed beyond tradition and accepted truths. We think of X MUSE as an augmented spirit, sublime, essential and dedicated to creating intense, elevated experience and new kinds of communion.
Our brand name, X MUSE, pronounced ‘tenth muse’, has many layers of meaning and contains multiple references. In Greek mythology there are only nine Muses, divine sparks of art and creativity. They are named and their inspirational roles specified. There is a Tenth Muse, unnamed, unknowable and beyond form. The Tenth Muse represents all that is unseen, not captured, defined or understood. She embodies our brand credo: “More is hid than uttered”.
For alchemists, the Tenth Muse combined and focused the powers of her nine sisters. She is the muse above all muses who pushes us towards perfect harmony and balance, the qualities found in our vodka.
X MUSE is also the title of a sculpture by great Scottish artist, philosopher, poet and gardener, Ian Hamilton Finlay at Jupiter Artland. The Tenth Muse is our Muse.
Our Product
X MUSE’s one-of-a-kind distillation lets nature lead the way in terms of flavor, using two varieties of heritage barley, Maris Otter and Plumage Archer in our craft. With each barley distilled separately and mixed in a specific quantity, it’s that careful orchestration of this ingredient which is prized for the flavor that makes X MUSE so smooth and complex. A great compliment to any cocktail where the taste of vodka could play out.
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