Sorry, chocolate lovers, the Cadbury Dairy Milk 30% Less Sugar is no longer available.
Fans with keen eyes may have observed that the bar has been discontinued barely four years after its first release in 2019.
According to a spokeswoman for the famed chocolate company, this is owing to a decrease in demand for the less sweet dessert.
Mondelez, formerly known as Kraft, the firm that purchased Cadbury in 2010, believed that the bar would become the chocolate equivalent of Diet Coke and a popular, ‘lighter’ alternative to the Dairy Milk.
But it appears that wasn’t in the cards. We all have an unhealthy obsession with the original.
A Mondelez spokesperson said: ‘In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
‘We not only invested heavily in developing a bar that consumers told us tasted great – but also in promoting it through a nationwide marketing campaign.
‘Despite these efforts, demand for this product has dropped and we have sadly taken the decision to delist it.
‘We understand that some consumers will be disappointed by this news, but they can rest assured that we will continue to invest and innovate and bring more well-being choices to our consumers.’
But in some happier news, in August, Cadbury announced the much-anticipated return of its beloved Dairy Milk Chocolate Coins.
The coins were discontinued back in 2014, disappointing chocolate lovers across the country.
‘It’s a joyous moment to see the return of this national treasure that has captivated generations of Cadbury fans over the years,’ said Sarah Foden, archivist for Cadbury.
‘The nostalgia surrounding this iconic product is a testament to its timeless charm, and we’re thrilled to bring back the joy and excitement it holds for the Christmas season.’