There was a time earlier this year when it felt like jeans were a garment from a bygone era. As we embraced the comfort of joggers and holey old leggings, it seemed as if our hermit wardrobes were here to stay. But as the pandemic became a permanent part of our existence, we began to yearn for real clothing – particularly items that would boost our mood.
This feeling was encapsulated in a viral tweet that read, simply, “no more plain jeans”. Accompanied by a photograph of loud, printed denim, the message was clear: it was time to inject some fun back into our clothing. Denim has been a wardrobe staple since time immemorial but 2020 is making the case for vibrant patterns on an array of light wash denim, coloured and classic black jeans.
One of the brands doing this best is New York-based Eckhaus Latta, whose swirly spray-paint jeans quickly became a favourite of Instagram It girls everywhere. Other designers like Collina Strada have also taken on the trend with a range of graffitied and squiggled designs. But if high end is out of your budget, you’ll be happy to know that the high street has its fair share of fun jeans, too, with Urban Outfitters, Topshop and Weekday all putting their own spin on the look.
To shop the best printed denim on the market right now, click through the slideshow ahead…
Topshop Cow Print 90s Straight Jeans, $, available at TopshopEckhaus Latta High Waist Tie Dye Leg Jeans, $, available at Farfetch
VersaceMedusa Amplified print flared cropped jeans, $, available at Farfetch
House Of Sunny Dalmation Jessie Jean, $, available at House of Sunny
Paloma Wool No 717 Kent, $, available at Paloma WoolWeekday Rowe Extra High Straight Jeans, $, available at WeekdayEckhaus Latta Green & Red Directional Spray Wide Leg Jeans, $, available at SSENSELazy Oaf Loved Up Denim Jeans, $, available at Lazy OafBDG Erin Tie-Dye Cocoon Jeans, $, available at Urban OutfittersLisa Says Gah Robyn Jean, $, available at Lisa Says GahFree People Just Float On Printed Flare Jeans, $, available at Free PeopleChopova Lowena Ebrulee Straight-Leg Jeans, $, available at FarfetchASOS DESIGN Curve High Rise ‘Relaxed’ Dad Jeans, $, available at ASOSUrban Outfitters BDG Juno Tie-Dye Jeans, $, available at Urban OutfittersNatasha Zinko Graphic Print Straight-Leg Jeans, $, available at FarfetchTopshop Mid Blue Lazer Print Straight Jeans, $, available at TopshopKirin Flowers Washed Flared Jeans, $, available at FarfetchJaded London Flower Print Retro Flare, $, available at JADED LONDONPop Sick Vintage 80’s Reworked Jeans, $, available at ASOSJaded London Horse Scene Printed Jeans, $, available at ASOSMaison Scotch Bandana Print Jeans, $, available at ASOSFree People Firecracker Flare Jeans, $, available at Free PeopleMiaou Junior Leopard Print Trousers, $, available at FarfetchRiver Island Pink Paisley Print Wide Leg Denim Jeans, $, available at River Island
