One of Breakfast at Tiffany’s most memorable scenes options Holly Golightly (Audrey Hepburn) singing Henry Mancini’s “Moon River” whereas strumming a guitar on her hearth escape. Her neighbour and love curiosity Paul Varjak (George Peppard) glances at her from his condominium with a smile. As she finishes, the 2 stare at one another, earlier than Golightly breaks the silence: “Hi.” While, as of late, romance includes extra Tinder dates than songs by the window, Beyoncé and Jay-Z are making a case for the latter. On Monday, Tiffany & Co. unveiled its new advert marketing campaign, aptly titled “About Love,” that includes The Carters.
“Beyoncé and Jay-Z are the epitome of the modern love story,” mentioned Alexandre Arnault, govt vp at Tiffany & Co., in a press launch. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family.”
In the picture, shot by Mason Poole, the pair is posing in entrance of a Tiffany blue Basquiat portray, Jay-Z sitting by Beyoncé’s aspect. A behind-the-scenes picture, offered to WWD, reveals an extra shot in entrance of the portray, this time with Beyoncé sitting on the piano. While Hova is sporting a black tuxedo with French jewelry designer Jean Schlumberger’s Bird on a Rock brooch within the shoot, Beyoncé is sporting a Balmain black A-line gown with an uncovered again, paired with matching opera gloves. The couple’s seems to be have been styled by Puma artistic director June Ambrose and superstar stylist Marni Senofonte.
It wouldn’t be a Tiffany & Co. with out the jewelry. Throughout the photographs, Beyoncé wears the brand’s iconic 128-carat yellow diamond necklace. Since its launch in 1887, the $30 million (£21.8 million) piece has been worn by socialite Mrs. E. Sheldon Whitehouse, Audrey Hepburn within the promotional pictures for Breakfast At Tiffany’s, and Lady Gaga on the 2019 Academy Awards.
Ver esta publicación en Instagram
The nods to the 1961 movie Breakfast At Tiffany’s, which famously featured Holly Golightly consuming breakfast exterior of the jewelry model’s storefront, transcend the necklace. Not solely does Beyoncé wears a black gown much like the Givenchy quantity sported by Audrey Hepburn within the film’s opening scene, however the “Drunk In Love” singer’s hair can be styled in a excessive bun harking back to Hepburn’s look (it’s solely lacking the tiny tiara). The pair additionally referenced the 1961 film with an accompanying movie — debuting September 15 — shot by Jay-Z, by which Beyoncé is singing a brand new model of “Moon River.”
Earlier this month, Tiffany & Co. revealed that The Carters could be the model’s new ambassadors when the Lemonade singer graced the September cowl of Harper’s Bazaar. This announcement follows different lately appointed Tiffany & Co. ambassadors: The Queen’s Gambit actress Anya Taylor-Joy, Zoë Kravitz, and Tracee Ellis Ross. With The Carters’ marketing campaign, the model additionally introduced it’s donating $2 million (£1.4 million) to HBCUs.
The Carters’ advert marketing campaign is ready to debut on September 2, with further movies by director Dikayl Rimmasch debuting within the coming months.