Joe Lycett has become well-known and beloved for his viral exploits, but he admits that they have a negative effect on him.
In recent years, Joe’s antics have kept us all captivated, whether he’s fighting against white plastic and confronting Shell on greenwashing, highlighting inequities faced by the LGBTQ+ community, or forcing David Beckham to resign as Qatar’s ambassador.
His recent attack on Becks made national headlines and social media buzz for days, as he threatened to shred £10,000 unless the celebrity resigned from his World Cup ambassadorship.
Joe then disclosed that he never anticipated a reaction and had already donated the money to LGBTQ+ organisations.
Joe finds life ‘easier’ when he is not in the news, despite the fact that his work has sparked significant debate.
In an interview with Radio Times, the 34-year-old said: ‘It’s much easier for me, actually, if I’m not trending and I’m not in the paper, because I live a much happier, quieter life.
‘And so if anything, I feel pressure from my own mental health to not do big stunts, but then I get wound up by something and I can’t help myself!’
On his Qatar stunt, he added: ‘The Beckham thing was a deliberate attempt to court negative press,’ after he was initially accused of being selfish for wanting to destroy money amid a cost of living crisis, before people knew the full story.
‘I went in expecting and hoping that people would go, “Oh, he can’t do that. That’s a disgrace.”
‘It needed that in order to kind of put fuel on the fire and to get it talked about.’
He also discussed his visit on Laura Kuenssberg’s show last year, in which he became a meme for cynically supporting Liz Truss, soon before she became the Prime Minister with the shortest tenure.
Despite complimenting the politician at the time, Joe said on a BBC show that he is “very right-wing,” which resulted in his being featured on the front page of newspapers, something he had not anticipated.
‘The ones that do well are always the ones that surprise me,’ he said.
‘I didn’t expect my appearance on the Laura Kuenssberg show to become such a big deal. I thought I was doing a bit of press, essentially.’
He went on: ‘I thought I was going onto a show to sell a few tour tickets. That’s it. And then… for people to stop me in the street about it and for people to essentially claim that I brought down the UK Government – none of that was planned. None of that was expected.’
Joe stated that he only engages with a problem if he is “very sure that I can achieve some form of solution.”
Along with the shredder saga and Liz Truss ‘bestie’ jokes, Joe formerly had Hugo Boss as his legal name, alleging the corporation was issuing cease and desist letters to small businesses who use the word ‘boss’ in their names.
Honestly, we cannot wait to see his next endeavour…
Source My Celebrity Life.
