There’s no denying the pandemic has changed the world of cosmetics.
There’s been a spate of launches designed to deliver mask-proof makeup, including the new ultra-long-wear foundations promising to weld themselves to your face for up to 24 hours or more, and now there’s another less-is-more trend.
However, panic not. This isn’t a no-makeup, bare-faced movement, it’s simply the resurgence of the concept of concealer just where you need it.
From US celebrity makeup artist Monika Blunder, whose one-pot-does-it-all Blunder Cover is a concealer/foundation hybrid, to Lancôme’s Teint Idole Ultra Wear All Over Concealer, the idea is to use a single product where you want a bit of help.
Otherwise, let your natural skin shine forth. It’s a trend celebrity makeup artist Caroline Barnes has noticed.
‘As well as the Blunder products, there are new concealers from Jones Road [below] that fit the bill, as well as cult classics such as Glossier’s Stretch Concealer [bottom],’ she says.
‘They can appear quite thick when you first apply them but you need to blend them down. They are formulated to allow this. Once the product goes on to a hydrated canvas, it dilutes beautifully but still keeps its coverage.’
And Barnes points out that a ‘hydrated canvas’ is key.
‘You can get away with applying a foundation to dry skin but concealer needs hydrated skin,’ she says. ‘I’d suggest applying a moisturiser within 30 minutes of applying your concealer.’
However, she’s not convinced one concealer can do everything, adding: ‘I’d usually advise two concealers — one that’s radiant that you can use under the eyes, and one that’s opaque that hides lumps and bumps.’
She also thinks that foundation isn’t quite dead yet.
‘I just don’t think you will get the natural radiance from an opaque concealer that you would get from a foundation, or something like Chanel’s Water Fresh Tint or Trinny London’s BFF,’ she says. ‘They give a luminosity to skin that’s hard to recreate with a concealer.’
When it comes to luminosity, Blunder concedes that unless you’re careful, the result can look more flat than foundation but insists that increasing skin hydration is the ‘easiest fix’.
If you wear rich skincare underneath, the concealer and skincare will mix and make a dewy, luminous concoction.
‘With a little patience and careful application, the all-over concealer could be the key to your most natural-looking base ever,’ she says.
To help you achieve the look, here are some products to try: